2019 - current

• Leading creative strategy, direction, and execution for large-scale, multi-channel campaigns, balancing creative excellence with consistency, accessibility, and brand integrity at scale

• Specialising in TV and radio program key art concept and development across multiple marketing touch points

• Establishing creative frameworks, briefing templates, and review processes to ensure consistent quality across high-volume content

• Partnering closely with marketing, editorial, product, and accessibility stakeholders to align creative outcomes with audience needs

• Ensuring all creative outputs meet accessibility and inclusive design standards (WCAG-informed)

• Navigating complex stakeholder feedback and translating it into clear, actionable creative direction

• Overseeing end-to-end content delivery from concept through execution across static, motion, and digital formats

• Incorporating AI tools into creative workflows for ideation, iteration, and production efficiency, maintaining human-led quality and creative judgement

2017 - 2019

• Delivered content across static, motion, and animated formats, adapting creative approaches to suit platform and audience requirements

• Contributed to the rollout of complex campaign systems across print, digital, and motion assets

• Concept and design of podcast artwork

2013 - 2017

• Managed and maintained large volumes of digital advertising assets within structured content systems

• Delivered HTML5 animated content at scale, balancing performance, accessibility, and creative impact

2008 - 2011

• Managed teams across the UK and Europe, ensuring consistent creative standards across multiple language SKUs of tech and pharma packaging

• Oversaw Digital Asset Management systems to scale brand and packaging outputs globally

• Supervising freelance designers and design interns

• Liaising with clients for project pitches and art approval 

• Developed and enforced brand guidelines across multiple languages and market

2007 - 2008

• Artworking and brand template creation across multiple languages, proofing and colour management, third party artwork quality control and brand guideline control

• Design of all company collateral including internal and external marketing, direct mail and print and web advertising

• Cinema 4D animations of complex packaging, pack photography and re-touching

2005 - 2007

• Designed content for student audiences, balancing engagement, clarity, and accessibility 

• Supervised and mentored student contributors and designers, supporting skill development and editorial quality

• Artwork and print management

• Design and Layout of various publications including Sydney University’s weekly magazine

• Concept design and branding of various events including
  annual arts festival and weekly campus events