I am a creative Leader and Design Lead with 12+ years’ experience leading multidisciplinary teams to deliver large-scale, accessible, and inclusive content across digital, motion, and interactive formats.

Proven at building creative systems, mentoring designers, and partnering cross-functionally to deliver high impact content aligned to audience and learning needs. Experienced in AI supported creative workflows and accessibility led design.

I have a deep understanding of brand strategy and development and I specialise in concept design and art direction for program key art and marketing campaigns. 

I am skilled in leading teams to develop and execute large scale marketing campaigns across both digital and print, managing projects from concept to delivery.

I am a collaborative worker and have clear communication skills. I am adept at writing comprehensive briefs and providing concise feedback to designers, photographers, artists, illustrators, and retouchers to ensure the best creative outcome for every project.

  • I have experience leading projects from concept stage through to campaign delivery. I love working closely with photographers, illustrators, artists, designers and retouchers to bring my concept to life.

  • I have led many large scale, cross divisional campaigns, always adhering to strict brand and accessibility guidelines.

    I design concepts that are easily adaptable to a wide range of assets and enjoy working with other teams to ensure campaign and brand consistency across platforms.

    I have experience supervising the digital design and roll out of complex campaigns and can effectively communicate feedback to ensure the highest standard of output.

  • I have been involved in the development of the brand architecture at the ABC and have worked closely with the creative team to ensure ease of navigation for audiences through the suite of ABC brands and ensuring new brands adhere to strict guidelines.

    I have extensive experience designing coherent brand guidelines and a sound knowledge of branding and brand framework. I have experience providing advice and feedback to the team and broader stakeholder groups on branding, ensuring the Masterbrand is aligned with strict brand architecture principles.

Work