Digital Banner Ads

I concepted, write and designed animated banner ads for ABC TV’s priority programming, creating concise, engaging pieces that captured attention in just a few seconds. My role involved translating key messaging and show tone into clear visual ideas, then bringing them to life through motion - balancing typography, imagery and animation to work effectively across digital placements. It required a strong sense of storytelling, an understanding of audience behaviour, and the ability to deliver polished, on-brand creative within tight deadlines.

3D packaging mock ups

I created 3D mock-ups for packaging design to visualise concepts in a realistic and compelling way before production. This involved building digital models, applying artwork and textures, and refining lighting and perspective to accurately represent materials and form. These mock-ups helped communicate design intent clearly to stakeholders, test variations quickly, and ensure the final product would translate effectively from concept to shelf.