Gold Diggers / ABC TV

Concept Design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger

Gold Diggers is set in the 1850s, as thousands of men flock to the goldfields to hit the jackpot, follow the adventures of sisters Gert and Marigold and their ambition to strike it rich by landing themselves newly-rich idiots.

The key art is based on a surprising juxtaposition that highlights the contrast between the forward-thinking feminist values of the sisters and the gold rush era setting by showing the sisters in modern, un-ladylike poses against the Dead Horse Gap background.