The goal for this key art was to build on the popularity of Season 1 while also engaging new audiences for the second series of the comedy.

The pop-up book concept was inspired by the three main characters’ involvement in writing and publishing. The chaotic stacks of books reflect not only their shared careers but also how the content of their work is reshaping them - from Austin losing his sense of self amid newfound fame, to Ingrid and Julian being divided over creative differences.

I individually handcrafted and photographed each book and paper element in each key art.

The handmade books and backplate perfectly reflect the playful tone of the program and the way each character’s personal narrative spills into the world around them - messy, charming, and full of drama.

This key art was rolled out across digital assets, promos and an outdoor campaign.