Content Discovery / ABC iview

Design Isabel Muldoon / Creative Direction Diana Costantini

In 2023, I designed the master layout for the ABC iview Always On Campaign which showcased individual top tier programs across outdoor and paid media. The idea followed the 80/20 approach to branding - giving 80% of space to the content and reserving 20% to dedicate to our ABC iview branding. The consistent layout and branding is now used across all outdoor and paid media for the ABC iview Content Discover campaign.

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