White Fever / ABC TV

Concept design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger / Illustration Chris Yee

Using illustrations by Sydney based illustrator Chris Yee, the key art concept shows Jane and Yu-Chang over a colourful culture clash inspired background. Elements in the background includes motifs from the program including the classic white hairy white man body that Jane loves, the blow-up doll, boxing gloves, meat pies, beers and a mash up of Australian and Korean symbolism.

Writing a brief for this was a challenge as we had to ensure the illustration would be adaptable across a wide range of formats and sizes including outdoor.